Branding and Brand Management

Brand: a brand is a name, term, symbol, design, or other feature that identifies one seller’s good or service as distinct from those of other. Definition:  It has sharply segmented its go-to-market. Both at the front end and at the back end, Britannia has been significantly investing in higher and better quality of human resources. It has…

Consumer Behavior

Stating from Kotler “A successful marketing requires that companies fully connect with their customers, adopting a holistic marketing orientation means understanding customers – gaining 360 degree view of both their daily lives and the changes that occur during their life times so the right products are always marketed to the right customers in the right…

Marketing and Distribution Channels of Britannia

Marketing channels are sets of interdependent organisations participating in the process of making a product or service available for use or consumption Role of marketing channels Channel function and flows A marketing channel performs the work of moving goods from producers to consumers. Key channel member functions include gathering information about current customers,competitors and external…

Product Strategy and Product Mix of Britannia

A product is anything that can be offered to a market to satisfy a want or a need,Including physical goods and services, experiences,persons,events,places,properties,organisations,information and ideas. Now let us understand the products offered by Britannia industries limited and their product strategy.Over the last century and a quarter, Britannia has been serving the Indian consumer with a…

Product life cycle of Britannia products

A new product introduced in the market goes through a sequence of multiple stages. This cycle maps all the stages of a product’s life span that are related to promotion and sales. The product life cycle traditionally follows 4 stages which range from introduction of the product to its demise. As a product moves through…

Competition to Britannia

It is very important to clearly understand competition of a business, if the business wants to achieve success by maximizing market share and profit margins. Even if a product fills unique gaps in market, there are always other companies offering similar products and incorporating other methods to satisfy consumer needs. Competition can be broadly classified…

Buying Process

The buying process is a stage wise description of how a customer purchases products. These stages may vary according to product, customer and a lot other factors. Usually the following stages are followed for making buying decision. Need recognition – in this stage the customer recognizes the need or problem triggered by internal or external…

Customer Value

“Customer value is a customer’s perceived preference for and evaluation of those product attributes, attribute performances, and consequences arising from use that, facilitate (or block) achieving the customer’s goals and purposes in use situations”. Although the multiple contexts, tasks and criteria in the upper definition reflect the richness and complexity of the concept. This definition…

Introducing Marketing Blog for Britannia Biscuits

What is marketing? Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large’ . In short focus has shifted from ‘the product’ to ‘the people’ .though customer satisfaction has gained momentum, customer exploitation is also on the go.…